MAM
IBM names EuroRSCG 4D lead digital agency worldwide
MUMBAI: Global technology leader IBM has named EuroRSCG 4D as its lead digital agency worldwide.
The appointment spans web and digital brand experiences, including the development of strategy, technology, design, usability, editorial and production, and social media strategy.
Said IBM corporate marketing John Kennedy, “Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on e-mail and relationship marketing. Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence.”
Added Havas Worldwide and Euro RSCG Worldwide David Jones, “We‘re delighted to start this new strategic relationship with IBM. We‘re excited to work with them on their ‘smarter planet‘ vision and help show various audiences how one of the most important companies globally is committed to changing how the world works. It‘s an honour to have been chosen as their lead digital agency and validation that our ‘digital at the core‘ model is working.”
MAM
Casio India unveils ‘Sun Portraits’ campaign for Baisakhi
New LTP-SN6 series celebrates timeless bonds and festive renewal.
MUMBAI: Casio India has found a beautiful way to mark time this Baisakhi by reminding us that some moments are truly timeless. The leading watch brand has launched a heartwarming new campaign titled ‘Making Moments That Matter’, featuring its elegant LTP-SN6 series of watches. The campaign film, created in the spirit of Baisakhi, captures how life changes with time, roles, and cities, yet the bonds and memories that truly matter remain constant.
Set against the backdrop of renewal and gratitude that defines the festival, the film traces a touching journey of relationships that endure despite the passage of time. It highlights how a single meaningful moment can bring loved ones closer again, blending nostalgia with contemporary storytelling.
The new LTP-SN6 series including models such as LTP-SN6KGS-7A, LTP-SN6KR-1A, LTP-SN6KD-2A, and LTP-SN6KR-8A takes centre stage with its understated sophistication and timeless design, perfectly complementing modern Indian sensibilities.
Casio India managing director Takuto Kimura said, “Baisakhi is a celebration of renewal, gratitude, and togetherness. With this campaign, we wanted to reflect on the timeless nature of human connections. Our watches are not just timekeeping devices but companions that become part of these meaningful journeys.”
The campaign reinforces Casio’s commitment to offering classic, thoughtfully designed timepieces made for India, while encouraging people to cherish the bonds that truly matter.
In a world that moves at breakneck speed, Casio has gently reminded us this Baisakhi that the best moments aren’t rushed, they’re simply remembered. A refreshing campaign that proves some things, like true connections and fine craftsmanship, only get better with time.
