Kids
Jetix rebrands to Disney XD in India
MUMBAI: Walt Disney Television International India will rebrand its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl inclusive entertainment brand for kids aged 6-14 on children‘s day, 14 November, at 12 noon.
The channel will premiere with Disney‘s animated comedy series Phineas and Ferb, targeted at 9-14-year-old-tweens, and Aaron Stone, an adventure series about a champion video game player.
Disney XD will also showcase Zeke & Luther, a single-camera comedy about two best friends who set their sights on becoming world famous skateboarders.
Said Walt Disney Television International India VP and GM Natasha Malhotra, “Disney XD will feature characters and stories in a wide range of formats – animation, live action, movies and sports – focusing on the core value of accomplishment, in line with the aspirations of tweens today.”
Also debuting on the same day is the online destination, Disney XD.in which will feature regular updates, interactive games, cyber zone with videos, information and downloadable content about all Disney XD channel shows.
Averred Malhotra, “Disney XD.in is a unique opportunity for us to not only provide additional content to our existing Jetix fans but also attract a whole new audience through its fun, interactive and boys focused, girl inclusive content.”
Walt Disney Television International India has already kick-started its marketing and promotional activities ahead of the launch of the rebranded channel.
Apart from promoting the property across its own network channels, Walt Disney Television International India will also run promotional campaigns across other GECs, music channels and movie channels.
Said Walt Disney Television International India associate director – marketing Venugopal Iyengar, “We already hve an established viewership in the Hindi speaking market (HSM). Thus, our promotional thrust will be more towards the southern market.”
As part of its television campaign, the company has booked approximately 2,500-3,000 spots outside its network across various south regional channels that include Telugu, Kannada and Tamil.
“We will be running the promotional activity on channels such as Raj TV, Kalaignar TV, ETV Telugu and Maa TV,” Iyengar explained.
As a reminder medium, Disney XD will be utilised out-of-home and experiential media to convey the new brand experience.
“Out-of-home will be used as a reminder medium majorly across metros. We will also be present in select malls and multiplexes to demonstrate the brand taste,” he elaborated.
Internet will also be exploited extensively to spread brand awareness.
Iyengar said, “We will be present on trade sites, gaming sites, messenger and e-mail applications.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
