Nick partners with Portico; launches microbead cushions

MUMBAI: On the occasion of Children‘s Day, Nick has partnered with Portico to launch microbead cushions of Dora – The Explorer and SpongeBob SquarePants.

Says Viacom18 VP consumer products Sandeep Dahiya, “We‘re excited to extend our partnership with Portico into yet another product range in this category.”
 
Adds Portico CEO Rajiv Merchant, “We are extremely happy to launch our new cushions and are confident that this collection will be successful given the popularity of Dora the Explorer and SpongeBob SquarePants.”

Priced at Rs 499, the Nicktoon cushions are available at retail stores including Lifestyle, Shoppers Stop, Home Center, HomeStop, @ Home and other home stores across India.