MAM
Giny & Jony, Bajaj Allianz launch ‘Groovy T-Shirts’
MUMBAI: Children‘s apparel company Gini & Jony has partnered with Bajaj Allianz to launch the limited edition of ‘Groovy T-shirts‘.
Says Giny & Jony director Anil Lakhani, “Bajaj Allianz‘s aggressive strategies and our broad customer base will complement each other in achieving milestones. We hope this association is just the beginning for a longer alliance with Bajaj Allianz.”
Bajaj Allianz head marketing Akshay Mehrotra says, “This exercise not only helps us connect directly with the kids but also provides us a platform to connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a medium to educate masses about the importance and need of child insurance.”
The ‘Groovy T-Shirts‘ will be available at all Gini & Jony outlets across the country from 14 November. They are available in two colours and four text options.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
