Hindi
AB Corp launches 3-week marketing campaign for ‘Paa’
MUMBAI: Every father- son, son- father relationship will explore new horizons starting 14 November till the release of Paa on 4 December as the marketing strategy with ‘Paa and I‘ kick starts.
Paa, made by AB Corp along with Saraswati Creations in association with Big Pictures and produced by MAD Entertainment, is one of the most awaited films of recent times with it generating huge interest amongst filmgoers.
In order to make Children‘s Day a day of celebration, in phase I of the campaign, relationship activities have been planned at Oberoi Mall, Goregaon and Nirmal Lifestyle, Mulund in Mumbai on 14 and 15 November where fathers and children can get together to engage themselves in various fun-filled activities and get lucky with Paa merchandise.
Those who miss the fun that weekend can catch it on the subsequent weekends till the release of the film at various other malls in the city. The campaign will be held on 21 and 22 November at Inorbit Mall and Phoenix Mills and on 28 and 29 November at Infinti Mall.
As a part of its consumer engagement promotion strategy the ‘Paa and I‘ campaign has been aimed at going beyond standard hygiene practices of print, media, TV promos and outdoors to break the clutter and grab the audience‘s attention by leveraging the concept that the average man will best connect with – the relationship of a father and a son.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
