Hindi
Priya Entertainment to venture into multiplexes in Bengal and Bhutan
MUMBAI:A Kolkata-based film production, distribution and exhibition company is foraying into the multiplex business with 12 screens planned in West Bengal and Bhutan, indicating that there is still space for players outside the big corporates.
Priya Entertainment, the company that owns Priya Cinema in Kolkata, plans to invest between Rs 500-600 million for the 12 screens. It will roll out a six-screen Themeplex in Access Mall at Rajarhat near Kolkata on 25 December. Of the six screens, 4 of them will be theme-based.
“We plan to invest Rs 500-600 million, most of which will be through internal accruals. At Rajarhat, we will have theme-based screens. We will, forinstance, have a screen that has a ‘Egyptian‘ theme. The second has an ‘Underwater‘ theme, the third a ‘Galaxy‘ theme while the fourth has a ‘Caves‘ theme,” says Priya Entertainments general manager Chaity Ghosh.
Then there are two other projects – a 4-screen multiplex at Durgapur and a 2-screen multiplex at Thimpu in Bhutan that is being made by Tai Industries Ltd., Bhutan. “Priya Entertainment will run the multiplexes under a management contract basis,” conveys Ghosh.
Priya Entertainment also plans to open a multiplex in Sonapur in Kolkata. The land is owned by the company.
Priya Cinema, however, will not beconverted into a multiplex. “We don‘t find that there is any need to change the current single-screen into a multiplex because we upgrade our theatre from time-to-time and the cinema hall has all the required facilities today,” says Ghosh.
Priya Entertainment will price its multiplex tickets at a maximum rate of Rs 70 and a minimum of Rs 50. “We would be able to cut down costs by 40 per cent by monitoring our electricity and maintenance costs. With a moderate pricing, we think that we will increase our viewership and with a mere 20-25 per cent occupancy per day, would enable the company to break even in the first three years of operation,” avers Ghosh.
Priya Entertainment currently manages four multi-complexes in Bengal – Gitanjali Cultural Complex in Bolpur, two complexes in Burdwan (Shrishti Cultural Complex and Vidyasagar Memorial Hall) and one other in Dinajpur in North Bengal.
It may be noted that PEPL, under its production house Poornima Pictures, produced award-winning films like Goopi Gaayin Baagha Baayin, Aranyer Din Ratri, Hatey Bazare in the past while its distribution wing Piyali Films has been distributing films of UTV, Walt Disney, NDTV Lumiere, Warner, Sony Pictures and Paramount Pictures etc.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
