MAM
AXN introduces ‘Big Breaks’ for viewers
MUMBAI: Pan Asian action broadcaster AXN has announced AXN Big Breaks, in association with travel search engine Wego.
AXN Big Breaks allows AXN viewers to enjoy exclusive travel deals to the destinations featured in shows that air on the channel. These deals are sourced by Wego from the hundreds of travel providers integrated into their search engine.
AXN Asia VP Yan-Jong Wong says, “With AXN Big Breaks, we have extended the entertainment experience beyond the television screen and made it possible for them to follow in the footsteps of their favourite characters. At the same time, it allows advertisers to engage AXN viewers online in an environment that is themed with both travel and entertainment”.
“We love to filter the breadth of the internet and deliver instant relevance to travel shoppers. With AXN Big Breaks, viewers who are inspired by a program can see great deals to that show’s destinations in a single click,” says Wego COO Gary Lipkowitz.
AXN Big Breaks will initially focus on one programme at a time. The programme environment will be updated every two to three months, allowing for different themes and destinations to be featured. The first edition will focus on AXN’s brand new Original Production Cyril: Simply Magic.
This is a three-part TV special starring cutting-edge magician Cyril, who will be making his international TV debut for the first time out of Japan. Spanning across Singapore, Kuala Lumpur and Taipei, Cyril will not only share the marvels of his magic, but continue to captivate unsuspecting passers-by with his incredible illusions and disarmingly fun personality, while making a positive impact on the people he comes in contact with.
The broadcaster is hoping that fans of Cyril: Simply Magic will be inspired to retrace his magical journey across Asia, especially with the easy convenience of sourcing great travel deals at their fingertips with AXN Big Breaks.
AXN Big Breaks can be viewed at www.wego.com/axn.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
