MAM
Ozone Media launches ad network to tap women online
MUMBAI: India-based ad network Ozone Media Solutions has launched ‘Eva‘, an ad channel platform that aims to reach out to Indian women online.
Says Ozone Media founder and CEO Kiran Gopinath, “One-fourth of the net surfers comprise urban women which makes a very powerful and untapped segment for any marketer. With about 80 per cent of the purchase decisions made by women, we hope that marketers can capitalise on the advantage of ‘Eva‘ and maximise their reach to garner a high return on their online marketing spends.”
Covering three channels, ‘Eva‘ will help brands reach audiences in contextually relevant environments.
Ozone Media has aggregated women centric inventory and segmented it into Eva – Fashion, Eva – Home and Eva – Health, collating sites which focus on fashion, style and accessories; family, cooking, parenting and children; health, hygiene, nutrition and exercise respectively. The channel includes sites like IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com.
Ozone Media intends to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
