MAM
Publications see growth in total readership; ToI leads English dailies chart
MUMBAI: After posting a major downfall last season, the second round of IRS 2009 suggests that total readership in India is again on an upswing.
While the Times of India leads the English dailies herd with a total readership of 13.53 million in round 2 (3.34 million in 2008 R2), Dainik Jagran reigns the rooster with 54.79 million of the total readership among Hindi dailies.
Apart from ToI, the other English dailies that have registered growth are Deccan Chronicle with a total readership of 2.91 million in R2 (2.82 million in 2008 R2) and DNA with 1.53 million of the total readership pie as against 1.34 million in 2008 R2.
The other English dailies that have made it to the top ten list are The Hindu, The Telegraph, The Economic Times, The New Indian Express, Mid-Day and Mumbai Mirror.
Amongst the Hindi dailies, Hindustan and Navbharat Times dailies have also revealed growth in total readership. While Hindustan‘s total readership has risen to 27.94 million in R2 (26.63 million 2008 R2), Navbharat Times has shown its total readership grow to 5.37 million in R2 (5.18 million in 2008 R2). The other publications that are part of the top ten list are Dainik Bhaskar, Amar Ujala, Rajasthan Patrika, Punjab Kesari, Aj, Prabhat Khabar, Nava Bharat (Mah/Chh).
Amongst the Bengali dailies, Ananda Bazar Patrika tops the chart with a total readership of 15.34 million in 2009 R2 (1.539 million in 2008 R2). This is followed by Bartaman (7.99 million in 2009 R2) and Sangbad Pratidin (3.96 million in 2009 R2).
While Lokmat (23.24 million in 2009 R2) is the top daily in the Marathi category, Eenadu is the top Telugu daily (14.66 million in 2009 R2).
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
