MAM
MTV steps up licensing biz, forays into eyewear segment
MUMBAI: MTV is making an entry into the lifestyle segment with the launch of a range of ‘MTV‘ and ‘Roadies‘ eyewear.
For this line of business activity, MTV has entered into a three-year licensing agreement with Aureole Inspecs.
The MTV range of eyewear will be launched under the brand – ‘Framed by MTV‘ and will comprise designs and models that are not only ‘chic and cool‘ but also contain design and packaging elements that are uniquely MTV.
While the sunglasses will be available starting next week, the spectacles‘ range will be launched in the first quarter of 2010.
“We want our presence across the maximum categories that today falls within the youth‘s demand preview,” avers Viacom18 VP Consumer Products & Communications Sandeep Dahiya. “Eyewear is much more than just glasses; they define style, attitude and are a fashion statement. With this partnership, we are launching MTV and Roadies special sunglasses as well as spectacles.”
Priced between Rs 1,200 to 3,000, the sunglasses will be available at all the conventional as well as big retails stores. “Demographically, we are targeting the top 50 towns in India for our eyewear products. And given our partner Aureole‘s reach, it won‘t be a problem,” Dahiya affirms.
The drive will be to expand the market which is currently dominated by the organised sector. Says Dahiya, “There are lots of known sunglass brands but not spectacle brands. Being a need-based industry, it is sized at around Rs 20 billion. However, only 10-15 per cent is under the organised sector, thereby revealing a huge potential to tap. Also, consumers are opting for multiple and designer spectacles, which opens up the market.”
Aureole Inspecs India is a joint venture company responsible for the business operations of Inspecs in the Indian sub-continent. The company specialises in eyewear across the spectrum with brands like FCUK, CAT, Speedo, Austin Reed, Mayhem & Manish Arora.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
