MAM
Bajaj Allianz ties up with Paa to extend its Jiyo Bekarar message
MUMBAI: In a move to extend its ‘Jiyo Befikar‘ message, Bajaj Allianz has tied up with the upcoming Amitabh Bachchan, Abhishek Bachchan starrer Paa.
This tie-up further emphasises the importance of financially securing a child‘s future through Bajaj Allianz Child Plans. Continuing on the lines of the Child Plans campaign already on air, Bajaj Allianz has introduced an integrated advertisement on child plans which has been interspersed with the promo of the film.
Commenting on this association, Bajaj Allianz head marketing, Akshay Mehrotra, said, “In a country where Bollywood is nothing short of a religion, here is a unique opportunity to combine the story of an emotional relationship between a father and son with our unique Child Plan campaign.
The integrated advertisement re-emphasises the need for parents to think about their child‘s future and plan for their finances. The real life, and now reel-life, father-son relationship between Amitabh and Abhishek epitomises how security can bring you happiness and comfort, which is a reflection of our ‘Jiyo Befikar‘ message.
Talking about the tie-up, director R Balki said, “Financial planning for a child‘s future is an important element of the responsibilities that come with being a parent. It is a privilege to be associated with Bajaj Allianz and I feel this is a great initiative to spread awareness about child plans.”
Paa set to release on 4 December is a bright and cheerful family entertainer directed by R. Balakrishnan. The film also stars Vidya Balan and Paresh Rawal.
One of the most awaited films of recent times Paa has generated huge interest amongst film-goers due to the rare and emotional subject, a unique role reversal between Amitabh-Abhishek Bachchan in the film and Amitabh Bachchan‘s look in the film.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
