MAM
UnFoldMart wins Utopia Choice’s integrated mandate with Prohed
Mumbai: UnFoldMart, a leading full-service advertising agency in Gurugram, proudly announces its latest triumph – securing the integrated mandate for Utopia Choice, the prestigious brand specialising in eco-friendly wooden kitchen accessories. This mandate, which includes social media strategy, digital communication and influencer marketing, signifies a milestone in UnFoldMart’s journey, highlighting its prowess in crafting compelling digital narratives.
Utopia Choice is a premium kitchenware brand which aims to elevate people’s dining experience with its elegant and high-end kitchen accessories, serving trays and platters crafted in seasoned exquisite woods. UnFoldMart oversees Utopia Choice’s social media strategy, digital communication, and influencer marketing. The agency’s innovative approach and creative excellence are expected to elevate Utopia Choice’s brand presence and engage with its audience meaningfully.
Earning the mandate for Utopia Choice is a notable achievement for our UnFoldMart team. We are equipped and eager to inject new dynamism into Utopia Choice’s digital identity, spotlighting their commitment to sustainability and superior quality. We eagerly await a productive partnership that will foster growth and effectively engage with the brand’s audience,” expressed UnFoldMart founder Abhishek Garg.
In addition to UnFoldMart’s role, the mandate includes a strategic partnership with Prohed, a renowned firm specialising in performance marketing and SEO. Prohed, led by its founder, Pulkit Dubey, will apply its expertise to enhance Utopia Choice’s online visibility and searchability.
“The collaboration between UnFoldMart’s creative vision and Prohed’s technical expertise represents a robust combination for Utopia Choice,” stated Prohed founder Pulkit Dubey. “Our focus will be on leveraging cutting-edge SEO and performance marketing strategies to ensure Utopia Choice stands out in a competitive digital landscape.”
With its unique range of sustainable kitchenware, Utopia Choice aims to strengthen its digital footprint through this collaboration. The combined efforts of UnFoldMart and Prohed are set to propel the brand to new heights, focusing on building a strong online community and enhancing customer engagement.
“Cementing a major milestone in our digital evolution, our collaboration with UnFoldMart and Prohed aligns seamlessly with our objective to deepen customer relationships and extend our market footprint,” stated Utopia Choice founder Bhakti.
The agencies are poised to create a dynamic and impactful digital strategy that aligns with Utopia Choice’s ethos and market objectives.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
