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Bangladesh Cricket Board invites bids for sponsorship rights for India series
MUMBAI: The Bangladesh Cricket Board (BCB) has floated a tender inviting bids from parties for Title Sponsorship and/or in stadia advertising for the tri nation ODI series between India, Sri Lanka and Bangladesh and also for the two match Test series between India and Sri Lanka in January 2010.
The BCB will announce the floor price on 5 December.
The ODI series will see seven matches being played. The event will air on Neo Cricket.
A party may bid for all the rights or bid for separate rights. There are two packages for the in-stadia advertising rights.
One involves naming rights to the Bowling Ends, four mid wicket Pitch Mats and Boundary Rope. The other involves 24 perimeter/ground boards, Midwalls/ second tier branding and Floodlight Tower branding.
The BCB says that it has developed a detailed schedule for bid which includes a draft copy of the sponsorship rights agreement. This can be obtained by paying $500 for overseas organisations and BDT 35,000 for local oprganisations. This amount is non refundable.
Bids have to be submitted on 7 December. The BCB has reserved the right to cancel or amend the entire bidding process at any stage and to reject any or all the bids without providing any reason.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
