Hindi
Aamir Khan’s ‘3 Idiot’ to get Zapak’s marketing push
MUMBAI: Zapak.com, the online gaming portal, has joined forces with Vinod Chopra Films to digitally market its upcoming flick 3 Idiots. Zapak will be handling and executing the film‘s digital marketing strategy.
Zapak has created an online destination for the movie, www.idiotsacademy.com, which offers content in line with the theme of the movie targeting the youth. The website will take the user to different rooms of Idiots Academy like Director‘s Office, Lab, Hostel, Canteen, Class Room and also the Toilets.
“It‘s been a great experience working with Zapak on this film. Our website is not a portal for information but a zone where consumers can keep coming back and enjoy. The ideas that are being worked on for 3 Idiots on the digital platform are a step in that direction,” said Vidhu Vinod Chopra.
Added Zapak Digital Entertainment COO Rohit Sharma, “We have created the first of its kind digital strategy for any Bollywood (film), which we believe fits very well with the theme of the movie and will connect with the youth of India.”
3 Idiots is Rajkumar Hirani‘s third film after the Munna Bhai series and also stars R Madhavan, Sharman Joshi and Kareena Kapoor. It is set to hit screens worldwide on 25 December.
Khan added, “With over 50 per cent of India below the age of 25 years, I believe that it is imperative for movies to have a strong and concerted digital strategy. In this association with Zapak we have jointly created the most clutter-breaking and innovative movie website. Zapak is managing the whole digital strategy for us and together we have created some really disruptive stuff, be it on gaming, social networking, mobile and other applications.”
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
