MAM
TBWA India ups Nirmalya Sen to MD
MUMBAI: TBWA India is elevating Nirmalya Sen to the role of managing director.
Sen, who is currently the COO of the agency, will move into his new role from 1 January.
Said TBWA India Group CEO Shiv Sethuraman, “In his new role, Sen will oversee the advertising agency nationally as well as drive our Disruption and Media Arts effort.”
Added TBWA International president Keith Smith “Sen has been one of our key agents of growth over the past four years and we are glad that he is stepping up to this larger role to work alongside Shiv on national development.”
Commenting on his elevation Sen averred, “My priority will be to bring the TBWA brand alive for all our clients in India with Disruption, Media Arts.”
“We have made some impressive gains with brands such as Dabur, Maruti Suzuki, Visa, Nissan, Style Spa, Mail Today, V Guard etc. in 2009. The challenge is to convert these and other existing clients into clients besotted with us for what we can do for their brands, while continuing to win new brands,” he added.
Meanwhile, TBWA India COO Madan Mohan has put in his papers. He will be with the company till the end of the year.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
