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Sony Pictures rides to $2 bn mark on back of 2012

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MUMBAI: Empowered by the super success of 2012, Sony Pictures Releasing International (SPRI) will have crossed the $2 billion mark at the box-office this coming weekend.


“The record haul will power Sony Pictures Entertainment to its best-ever box- office year worldwide,” said Sony Pictures Worldwide Marketing & Distribution chairman Jeff Blake.


2009 marks just the fifth time in motion picture history that any studio will have passed the $2 billion milestone internationally, following Paramount in 2008, Warner Bros. in 2007 and 2004, and 20th Century Fox in 2006.


SPE has already notched $3.357 billion at the box-office, surpassing the studio‘s previous worldwide box-office record of $3.334 billion in 2006.


Blake further said, “Even in the midst of an economy that continues to challenge our industry, this has been a tremendous year in just about every way we can imagine. First and foremost, we have had an extremely strong slate of films built by Amy Pascal, Michael Lynton and the Columbia, Screen Gems and Sony Pictures Animation production teams led by Doug Belgrad, Matt Tolmach, Clint Culpepper and Hannah Minghella.


In recent weeks, SPRI has pushed toward the $2 billion landmark with the blockbuster release 2012, that is supposed to pass $500 million internationally this weekend ($620 million worldwide box-office to date).


SPRI‘s many hits in 2009 include Angels & Demons that reached $352.6 million in foreign markets; Terminator Salvation, that made $220.6 million in SPRI‘s territories; District 9, that generated $69.4 million in SPRI‘s territories; The Ugly Truth that has taken in more than $114.2 from foreign audiences; The Taking of Pelham 1 2 3 that grossed $86.4 million internationally and Seven Pounds, released in 2008 that earned $99.3 million from international markets in 2009. Finally, Michael Jackson‘s This Is It, that ended its highly successful run in most territories on Tuesday by rompiing in $180.0 million internationally, making it the most successful concert film of all time.


Domestically, this year, Sony Pictures has released eight top grossers and is enjoying one of the highest grossing years at the box-office in the studio‘s history with more than $1.370 billion to date.

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International

Moskino and Bollywood: Moscow Film Cluster and Film City Mumbai signed a cooperation agreement

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Moscow Film Cluster has signed a cooperation agreement with Film City Mumbai. The parties agreed to cooperate in developing the film industry, promoting shooting locations and supporting filmmakers.

The memorandum was signed on the sidelines of the India International Film Tourism (IIFTC) Conclave in Mumbai. At this forum, the Moscow Film Cluster presented Moscow’s opportunities for film shooting, including infrastructure projects such as Film City Moskino and Film Factory. Special attention was paid to the Moscow rebate system – up to 45% – and the co-production development.

Memorandum of Understanding between the Film City and Moscow Film Cluster provides for the establishment and development of mutually beneficial cooperation in the film industry development, including joint promotion of shooting locations, support for filmmakers, implementation of marketing and industry events, development of incentive support measures and strengthening of economic and cultural interaction between India and Moscow.

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The parties also intend to promote the development of the audiovisual sector through the exchange of experience, joint initiatives and the search for opportunities to create new industry partnerships and clusters.

Moscow Film Cluster is a major city initiative led by Moscow Mayor Sergei Sobyanin to develop the capital into a global cinema hub. It brings together key production infrastructure – such as the Moskino Film Сity, Film Factory and Gorky Film Studio – along with the Film Commission, digital platform and cinema chain to streamline shooting, support productions and attract international filmmaking to Moscow.

Also, Moscow offers a rebate of up to 45%: 30% as direct production cost compensation, up to 15% for visa and accommodation support. The Moscow Image Grant provides up to $255,000 for films showcasing iconic city views.

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The Moscow Film Cluster booth attracted considerable attention from Indian producers and studios. Over 80 business meetings were held, including those with major Indian companies.
One of the booth guests was the famous Indian actress Khushboo Sundar, known to Soviet and Russian audiences for her role in My Soul and considered the leading star of Tamil cinema, in whose honor one of the local temples was even built. Prithul Kumar, representative of the Indian Ministry of Information and Broadcasting and one of the officials responsible for regulating the film industry in the country, also expressed interest in the development of the Moscow Film Cluster.

One of the highlights of the India International Film Tourism Conclave was the awarding of The Greatest of All Time in the For Cinematic Excellence category. The movie was shot in Moscow. The jury members noted the project’s contribution to the development of tourism.

The shooting of The Greatest of All Time AGS by Entertainment was organized with the assistance of the Moscow Film Cluster and the Moscow Film Commission and took place in April 2024 on the streets of Moscow. The scenes were shot in such famous locations as Patriarch Bridge, Teatralnaya Square, Manezhnaya Square, Kazarmenny Lane, Podsosensky Lane, Nikolskaya Street and one of the festival venues of Moscow Seasons.

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The Greatest of All Time became a landmark event in Indian box office history. It ranked fourth in box office earnings among all movies released in India in 2024 and is one of the most successful Tamil-language movies in history.

At the same time, the shooting of another joint Russian-Indian movie started at the Moskino Film City in Moscow. A film project dedicated to badminton became one of the first participants in the Moscow rebate program.

A project by Smena & WISH Media (Russia) and Kartina Entertainment And Sports Private Limited (India) will tell the story of a badminton player who travels to India with the Russian national team to compete in a tournament. Russian viewers will see for the first time the scale of sporting competitions in Asia, where badminton is a cult sport and draws packed stands of fans.

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The agreement on the joint production of the Smash movie was signed st the Moscow International Film Week in August 2025. And as Moscow Mayor Sergei Sobyanin said, a rebate application was also submitted at that time to reimburse part of the costs incurred during the shooting process in the Russian capital.

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