Hindi
Reliance MediaWorks partners In-Three for 3D films
MUMBAI: Reliance MediaWorks has partnered with Los Angeles-based In-Three to establish a facility in India that will convert 2D films and videos into 3D.
The facility, which will commence work from February next year, will address the growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older titles to be released in cinemas and on home platforms in stereoscopic 3D.
The partnership is expected to be able to cater to 15-25 feature films projects per year. Work on the first joint title will commence beginning of 2010, with several projects planned for a start in the first half of 2010.
“We are excited and bullish on the 3D entertainment market. This partnership is a joint effort that combines the best of technology and artistic talent from Hollywood with the most advanced skills and large scale image processing capabilities in India,” says Reliance MediaWorks CEO Anil Arjun. “Reliance MediaWorks already does image enhancement and restoration for the leading Hollywood studios and the expansion of services into 2D-to-3D conversion was a natural next step for the company.”
The partnership will combine In-Three’s software tools for ‘dimensionalisation‘ with Reliance MediaWorks infrastructure. In-Three is a company that specialises in 2D to stereo 3D conversion.
Says In-Three CEO Neil Feldman, “In order to meet the full slate of films that In-Three has lined up for 2010 and beyond, we sought out the best possible international partner. One that could provide the level of quality our studio clients expect, which made Reliance MediaWorks the natural choice for us.”
The number of 3D cinema screens worldwide is expected to rise from 2,500 in 2008 to over 7,000 this year and 15,000 by 2013, fuelling demand for 3D films.
The In-Three-Reliance MediaWorks stereoscopic 3D alliance will also benefit from the proprietary image processing tools – that are key to image processing – developed by Reliance MediaWork’s Burbank-based subsidiary Lowry Digital, Hollywood’s film restoration and image processing expert.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
