MAM
Anandi, Raju Srivastava top Ormax‘s popular character list
MUMBAI: Consumer knowledge firm Ormax Media has published the second edition of its “Characters India Loves” track.
As per the findings, Colors has consolidated its lead and dominates the charts with a 39 per cent share, as against 31 per cent in the last track, while Star Plus has seen a drop in its share from 30 per cent to 23 per cent this time.
Among the characters, Anandi of Balika Vadhu continues to be on top of the list, whereas Raju Srivastav is No. 1 in males and No. 3 overall.
Also, average character share of non-fiction shows has gone up to 24 per cent, from 20 per cent in the last track.
Characters India Loves is a quarterly study to measure the popularity of characters on Indian television.
The second edition reports the ranking of 180 most liked characters across various channels on Indian television. It also lists the top characters across gender, age, SEC and market segments. Further, the report also illustrates reasons for likeability of the top characters.
The track was conducted during the months of October-November. Interviews were conducted among 2500 respondents (70 per cent females, 30 per cent males) among the age group of 15-44 years, in SEC: ABC. The study was conducted across Mumbai, Delhi, Ahmedabad, Lucknow, and Indore.
Founded in July 2008, Ormax Media has partners like Star India, Colors, Zee Network, NDTV Imagine, Sony, SAB, UTV, Zoom, Big Broadcasting, Zapak, Radio Mirchi, Radio City, MyFM, What‘s On India, OTX Hollywood, WSG Motion Pictures and Friday Entertainment.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
