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Colors acquires 9XM’s EPG slot for UK launch on Sky
MUMBAI: Clearing the decks for its launch in the UK, Colors has acquired the Sky Digital EPG slot from INX Media’s soon to close channel 9XM.
The Hindi general entertainment channel (GEC) from the Viacom18 stable is planning to launch in US and UK simultaneously. For US, Viacom18 has announced that it will be on Dish Network, with a new name “Aapka Colors”, while in UK Colors will replace 9XM on Sky EPG 829.
Confirming to Indiantelevision.com, INX Media group director – distribution Arun Mohan said, “Colors has bought our EPG slot. We are already in process of ceasing our operations in the UK market and hopefully by the end of this month, we will stop beaming.”
Mohan further added that INX Media was trying to close all issues concerning 9XM UK by the end of this month. Also he confirmed that Colors had only bought the Sky Digital EPG slot. INX Media will surrender the Freesat slot and return it back to BSkyB.
Indiantelevision.com had earlier reported that 9XM, the hybrid music and entertainment channel created for the UK market, would be ceasing operations by the end of the year.
Colors is targeting to launch in both the markets in January-February. For the UK audience, Colors will be available through the Multi Screen Media’s bouquet – Viewasia.
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Colors to be on Dish Network in US
Colors beefs up movie library ahead of US, UK launch
9XM to cease operations in UK
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
