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OMD and Ogilvy India shine at the Media Agency of the Year 2009 awards

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MUMBAI: At the Media Agency of the Year 2009 awards held on 9 December in Singapore, OMD India MD Jasmin Sohrabji bagged the ‘Agency Head of The Year – National Category.‘ Ogilvy South Asia executive chairman and NCD Piyush Pandey was a finalist in this category.



The award for best creative agency of the year went to BBH India, Singapore and China. The judges were impressed by the business wins of the agency and also the number of breakthrough campaigns done by it in 2009.



Ogilvy Mumbai won the award for ‘Office of the Year- India & Sub-continent‘. Ogilvy Mumbai president Hephzibah Pathak was present to accept the award. Meanwhile, the
‘Office of the Year-India & Sub-continent‘ runner up went to Publicis Communications Mumbai.



Also, Ogilvy Mumbai Advertising VP Kapil Arora won the runners up for ‘Account/Business Development Person of the Year.‘ Additionally, Ogilvy Advertising, Mumbai SVPs Navin Talreja and Deepika Tiwari were finalists in the ‘Account/Business Development category.‘

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MAM

Ad veteran Amitabha Lahiri passes away; led MASH Advertising as CEO

Industry remembers seasoned leader who shaped brands across top agencies

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NEW DELHI: Amitabha Lahiri, a seasoned name in India’s advertising industry and chief executive officer of MASH Advertising, has passed away, according to media reports.

Lahiri brought with him over three decades of experience across some of the country’s most prominent agencies, carving a reputation for building brands and businesses with equal ease. At MASH Advertising, a unit of Percept Ltd, he played a key role in shaping the agency’s direction and growth since its inception.

He joined the Percept group in 2007 as senior vice president at Hakuhodo Percept and was later elevated to chief operating officer. He eventually went on to lead MASH India as chief executive, steering the agency through its formative years and positioning it as a creative and strategic player in the market.

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Before his stint with Percept, Lahiri held leadership roles across leading global networks. He served as vice president at Dentsu Marcom and JWT, and earlier as vice president and branch head at Everest Brand Solutions in Delhi. His career also included significant tenures at McCann Worldgroup, Lowe Lintas and Leo Burnett, where he honed his expertise in account management and brand strategy.

Colleagues and industry peers remember Lahiri as a steady hand in a fast-changing business, someone who combined creative instinct with sharp commercial understanding. His journey from early roles in Mumbai’s advertising scene to leading agencies in Delhi reflects the evolution of India’s ad industry itself.

His passing marks the loss of a veteran who helped shape campaigns, teams and agencies across decades. As the industry continues to evolve, Lahiri’s legacy will endure in the many brands he influenced and the professionals he mentored along the way.

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