MAM
Ignite Mudra to handle Divya Bhaskar’s creative duties
MUMBAI: Divya Bhaskar, one of the leading daily newspapers from Gujarat, has assigned its creative duties to Ignite Mudra, the Mudra Group‘s brand building agency for entrepreneurs.
Says Dainik Bhaskar general manager – marketing Dharmendra Mishra, “Ignite Mudra has a very strong equity, having created numerous successful brands. Of course, as a plus, it is also based in Gujarat. We are confident that the association with Ignite Mudra will take Divya Bhaskar to greater heights.”
As part of its new mandate, Ignite Mudra will create a 360 degree marketing campaign for Divya Bhaskar that will include television, print, radio, events and various below-the-line activities. Multiplexes will be utilised as a major touch point zone to create direct contact with consumers.
Says Ignite Mudra head Chandan Nath, “Divya Bhaskar has managed to attain a strong presence in Gujarat in a very short span. The Group redefined the market by offering a unique, relevant and contemporary product. We look forward to working closely with the Bhaskar Team to strengthen the brand further amongst Gujarati readers.”
Launched by the Mudra Group in July 2009, Ignite Mudra, is a specialist agency that caters specifically to the brand building needs of entrepreneurs. Some of the clients that it handled include Vimal, Rasna and Dhara.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
