Hindi
Rentrak to buy Nielsen film-tracking arm for $15 mn
MUMBAI: Rentrak Corp is snapping up Nielsen Co’s EDI division for $15 million, a move that will make it a powerhouse to provide box-office information to studios and other subscribers.
The sale, expected to close in the first quarter of 2010, will help Portland-based Rentrak expand its footprint across 15 countries for capturing theatrical box-office results.
Having presence in markets like India and Russia, Rentrak will gain from Nielsen’s strong footprint in major markets such as Britain, France, Spain, Mexico, Argentina, Brazil and Australia.
Rentrak’s Box Office Essentials business, an online database that provides real-time ticket sales information, will be integrated with Nielsen EDI.
Nielsen will get to shed its non core assets while retaining its focus on the core business. Last week, Nielsen agreed to sell seven trade publications, including the Hollywood Reporter and Billboard, to a consortium of investors led by print media mogul James Finkelstein.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
