MAM
DDB Mudra executes OOH roadblock for Volkswagen
MUMBAI: Following the success of the first print roadblock on the Times of India (ToI), German car manufacturer Volkswagen created an out-of-home (OOH) roadblock in Mumbai.
Executed by DDB Mudra, Volkswagen took over the entire OOH space at a prominent Bandra junction that is witness to heavy traffic throughout the day. The OOH roadblock was executed in conjunction with the launch of the Beetle in India.
The campaign which read ‘It‘s official. Curves are back‘, is currently up in the western suburbs in Mumbai.
Said DDB Mudra president Rajiv Sabnis, “Volkswagen has an innovating spirit when it comes to marketing, just like the cars they make. They also believe in dominating the media not just the roads!
“After the hugely innovative and impactful “TOI Roadblock” we conceived the launch of the new Beetle with an innovative outdoor campaign. The six-part Beetle outdoor came together part-by-part heightening people‘s anticipation about the launch. Like the ‘TOI Roadblock‘, this is another first by Volkswagen and DDB Mudra.”
“The inspiration for this innovative outdoor idea came from the phrase ‘the sum of the parts is sometimes greater than the whole.‘ Thus the attempt was to accentuate the unique iconic shape of the Beetle that is known and loved the world over.
And what better way to do that than to show ‘a curve in every inch‘. Choosing such a prominent location only added to the tremendous impact of the idea,” said DDB Mudra Group NCD Rajeev Raja.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
