MAM
Tata Photon Plus in marketing alliance with Avatar
BANGALORE: Tata Photon Plus, the mobile broadband service of Tata Teleservices Limited (TTSL), has entered into a strategic marketing alliance with James Cameron‘s adventure epic Avatar by which users of Tata Photon+ will get a chance to win ‘Avatar‘ merchandise on purchase of Tata Photon+ that would be sold in special ‘Avatar‘ packaging.
Said TTSL vice president marketing communication Trivikram Thakore, “Avatar is a blend of live-action and new virtual photorealistic production techniques. ‘Avatar‘ and Tata Photon Plus signify the excellence in technology and innovation and will take the experience to a different level.”
In India, Fox Star Studios has planned to release the film on a grand scale informs Fox Star Studios India Head Marketing Distribution & Syndication Vivek Krishnani, “Avatar is the biggest cinematic event of the decade and there is an incredible buzz around the film in India and we are going all out to give it the best possible release.
“The film delivers a fully immersive cinematic experience of a new kind and is sure to enthrall audiences. Both brands drive synergies in technological innovation and we felt this is a perfect platform to have Tata Photon Plus associate with us and support the launch of Avatar we are thrilled with the support this association brings to widen the reach of the film to a pan Indian audience.”
This is the first time that Tata Photon+ is being associated with a big ticket Hollywood project.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
