Sony signs technology deal with RealD to bring 3D into homes

MUMBA: Sony Corporation has signed a technology partnership with RealD to bring 3D home entertainment to the market in 2010.
 
Sony is going to license the stereoscopic RealD Format, eyewear and other RealD technologies as part of the 3D compatible Bravia LCD hi-definition televisions and other products in the Sony portfolio that will support the stereoscopic RealD Format. 
 
Said Sony‘s Consumer Products and Devices Group executive deputy president and officer in charge Hiroshi Yoshioka, “We are excited to work with RealD in bringing 3D to the home”.

“This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home,” RealD chairman and CEO Michael V Lewis said.