MAM
Ignitee Digital Solutions launches digital media handbook
MUMBAI: Ignitee Digital Solutions has partnered with Om Books International to launch a digital media handbook titled, ‘Honey I Shrunk the World‘.
Targeted at the global audience, the book is a guide on the online marketing platform, aiming to provide details and statistics on online consumption, behavior patterns across global regions and digital marketing domains.
Said Ignitee Digital Solutions vice chairman V Ramani, “The online space is witnessing rapid movement over the past decade. Corporates, marketing gurus, brand managers and even the lay internet users have understood the power of the digital medium in terms of communication and engagement. We at Ignitee have always believed that knowledge is best utilized when it is shared amongst people and this book is a true testimony of that.”
The book spans nine global regions including Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic and South America. ‘Honey I Shrunk The World‘ also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers.
Said Hegde, “Honey I Shrunk the World has been designed to empower, educate and entertain various audiences like digital media professionals, brand managers, marketers and students interested in learning the ropes of this industry and digital consumers who are always on the lookout for new and interesting nuggets that the internet has to offer.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
