News Broadcasting
Zee 24 Taas to dawn new look from 1 January
|
and positioning – Ek Paul Pudhe (One Step Ahead) – the channel will have a different feel and format.
The channel claims that the new programming will explore new frontiers in Marathi news genre.
“Zee 24 Taas also tries to make a statement through its new positioning, which is aligned with the channel’s effort to always be ahead of others when it comes to delivering quality news content to Marathi viewers across Maharashtra,” it said in a statement.
The change comprises a new logo, new positioning, new channel-id, new graphics (header, ticker) new studio backdrop and new costumes.
A Zee 24 Taas re-launch film of 60 seconds would be running from 1 January on 24 Taas and on other network channels like Zee Marathi and Zee Talkies. The film depicts the inspirational and aspirational aspect of a common man, which he seeks in idolising great personalities.
The film’s music has been composed by Taufiq Qureshi, son and disciple of Ustad Allarakha and brother of Ustad Zakir Hussain.
The new programming on the channel includes bulletins like 24 Taas 24 Batmya (24 hours 24 news), Khabar Udyachi (Tomorrow’s newspaper), Zara Hatke (off beat news), Non-stop news (news without break), Aradhana (religious program) and Around the World.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
