Applications
WatchIndia launches new feature for free sampling
MUMBAI: Internet TV broadcaster WatchIndia.TV has announced the launch of new a feature called, “What‘s on TV”. With the feature, visitors will be able to watch Indian TV and video-on-demand streams completely without charge or sign up.
The company, which currently broadcasts over 40 channels across the Internet using custom developed streaming platforms, is expecting better sampling and more traffic with the launch of the feature.
Until now, customers had to subscribe for a free trial in order to test the service and see the live streaming service on their networks.
Says WatchIndia.tv head of marketing Sagiv Ragastin, “Today, we are giving this option of online viewing even before subscription so people can get an initial taste of the service.”
However, this offering is limited to a single Indian TV channel. Adds Ragastin, “Of course, we still provide the free trial period where one can choose the specific channels one is interested in and test the service for a full 14 days without charge.”
The TV service is available on the main WatchIndia.tv website. Visitors can choose to view the single live Indian TV channel stream or select to watch the most popular VoD clips of the week. The page is updated on a weekly basis with the live channel being changed weekly.
VoDs are updated with the latest episodes of the most popular Indian TV shows. Users can also access the TV guide to see the full program schedule for each of WatchIndia‘s channels.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
