MAM
Percept Talent Management CEO Manish Porwal quits
MUMBAI: Close on the heels of Vinita Bangard putting in her papers at Percept Talent Management (PTM) as COO, company CEO Manish Porwal has decided to move on too.
Porwal joined PTM in January 2008, prior to which he was with Starcom Worldwide as MD, South and West India.
While Porwal will be serving his current role till 6 January, sources say that he may continue to be associated with the company in a non-executive role.
PTM is a division of Percept Limited, an entertainment, media and communications company. It specializes in providing a 360-degree solution for talents from the entertainment arena such as films, music, sports, fashion, direction, writing, modeling and acting.
Earlier, Porwal has worked with the BBC, Vijay TV, Everest and FCB Ulka (now DraftFCB Ulka).
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
