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Discovery joins IMAX, Sony for upcoming 3D Network
MUMBAI: Discovery Communications has joined forces with IMAX and Sony for a 3D network that is slated to launch in the US in the beginning of 2011.
All the three entities will be equal partners in the joint venture that will deliver 3D programming from the natural history, space, exploration, adventure, engineering, science and technology, movie and kids‘ genres, drawing from the libraries of its three owners, as well as from third-party providers.
While Discovery would provide network services including affiliate sales and technical support functions as well as 3D television rights to Discovery content and cross-promotion across its portfolio of 13 US television networks, Sony will provide advertising/sponsorship sales support and will seek to license television rights to current and future 3D feature films, music-related 3D content and game-related 3D content.
IMAX will also license television rights of future 3D films, promote through its owned-and-operated movie theatres across the US and a suite of proprietary and patented image enhancement and 3D technologies.
Day-to-day management will be handled by a separate staff-a search has begun for a general manager-reporting to a board of directors comprising members from each of the three companies.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
