MAM
Publicis Ambience wins JK Helene Curtis creative duties
MUMBAI: Following a multi agency pitch, Publicis Ambience has bagged the creative duties for JK Helene Curtis.
According to sources close to the development, the size of the account will be pegged in the region of Rs 100-150 million.
Apart from Publicis Ambience, the other agencies contending for the account included Rediffusion Y&R, Contract Advertising and Network Advertising.
As per sources, the first campaign for the account would be launched during the Indian Premier League (IPL).
However, despite continuous attempts, Publicis Ambience president and chief operating officer Anirudhha Banerjee remained unavailable for comment.
MediaVest, a division of the Starcom MediaVest Group, is JK Helene Curtis‘s media partner.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
