MAM
Ormax, What’s On India to create planning models for TV promo effectiveness
MUMBAI: Indian TV guide company What’s On India has joined hands with Ormax Media to create a learning initiative on promotional strategies for television channels.
Ormax Media has been mandated to create specialised planning tools and techniques that will allow TV broadcasters to use the What’s On India TV guidance channel more efficiently.
Says What’s On India CEO Atul Phadnis, “Internationally, a TV guidance channel is used by TV networks to distribute a host of messages to TV viewers, and most importantly to promote their channels and programmes. However, we realise that a TV guidance channel is a very different medium than other media currently being used by television channels, including outdoor, print and conventional television. In India, Ormax Media will be taking on the role to enable broadcasters to use our channel better. We have also licensed certain critical templates and planning tools from our TV guidance partners across the world to enrich this process.”
Ormax Media director Shailesh Kapoor adds, “The context and the uniqueness a channel like What’s On India brings with it, demands that it be used differently in a TV Network’s marketing and promotional plans. This difference will apply to various aspects of promo planning, like campaign period, types of innovations, day and day-part scheduling, recency and interactivity. Eventually, the purpose is to deliver an efficient eyeballs generating plan to the broadcasters advertising on What’s On India.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
