MAM
Starcom Worldwide bags media duties of Educomp Solutions
MUMBAI: In the wake of a multi-agency pitch, Starcom Worldwide Delhi has bagged the media duties of Educomp Solutions.
The agency takes on the role of a channel planning partner and will be responsible for all media planning and buying duties for Educomp. It will be activating relevant touch points that ultimately drive revenue for Educomp.
Says Educomp director Abhinav Dhar, “Starcom did well in the pitch process. Our brief evaluated the agencies on four counts – talent helming the account, consumer insights, ideas anchored on business goals and stretching the budget. Starcom did well in all areas. Now comes the exciting part – delivering and executing.”
Avers Starcom Worldwide executive director, India – North Tarun Deep Kumar, “It‘s a fantastic start to the year with the Educomp win. Understanding the realities of the education industry resulted in winning the account. Our unwavering focus on business-building ideas made our argument compelling.”
Starcom Worldwide has already commenced the work on the account.
Founded in 1994, Educomp Solutions is a globally diversified education solutions provider. It reaches out to over 25,000 schools and 14 million learners and educators across the world with 27 offices worldwide including an office in Canada, 20 in India, two in Singapore, one in Sri Lanka and three in the United States.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
