MAM
Colors signs Amitabh Bachchan as brand ambassador for US, UK launch
MUMBAI: Colors has roped in Bollywood superstar Amitabh Bachchan as brand ambassador ahead of its launch in the US and UK, two tough but revenue-earning markets for Indian broadcasters overseas.
This is Colors‘ second association with the Big B. Earlier he had endorsed the channel‘s reality property Bigg Boss 3 as ‘Pop Philosopher’.
Says Colors CEO Rajesh Kamat, “Rare coupling of charisma and inherent talent is what makes Mr Bachchan the right choice for endorsing the channel. We are honored to have him on-board and are confident that, with his association with us, we will meet with similar success outside India.”
The Viacom18 channel will be launching in the US on Dish Network donning the new name, “Aapka Colors,” while in UK, Colors will be on Sky EPG 829 (which it has bought from 9XM).
Bachchan commented, “My association with Colors began with Bigg Boss Season 3. Now, by taking on the responsibility of being its brand ambassador, I feel extremely honoured in being able to partner a media channel that has been a conduit of social change while churning out excellent quality entertainment. I am sure Colors, with its myriad hues of entertainment, will spread its magic in the US and UK as it did in India.”
As reported earlier in Indiantelevision.com, Colors is planning a simultaneous launch in both the countries. Now it is learnt that the channel will be launched in the last week of January.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
