Applications
Avatar sets the stage for 3D TV debut
MUMBAI: The popularity of Avatar and other 3D movies will put 3D TV on the map for consumers, reports In-Stat.
2010 will be a big year for 3D entertainment, as movie studios release more 3D films shown in a growing number of 3D-equipped theaters.
In-Stat analyst Michelle Abraham says, “Exposure to 3D films is important to the debut of 3D TV, because consumers who have seen 3D films are more interested than the general population in being able to view 3D content at home,. In-Stat’s 3D consumer survey shows that 64 per cent of consumers are at least somewhat interested in 3D in the home. For those who have seen a 3D movie in the last 12 months, the percentage increases to 76 per cent.”
Recent research by In-Stat found the following:
In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014.
3D Blu-ray player shipments will track closely with 3D TVs.
Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.
Many Pay-TV operators will use half resolution 3D as a stepping stone and learning opportunity for full HD 3D in the future.
On a regional basis, North America will be the largest market.
Recent In-Stat research, 3D TV Coming Soon to a Home Near You covers the worldwide market for 3D television. It includes:
Examination of the 3D eco-system: 3D formats, 3D content, consumer interest in 3D, transmitting 3D to the home, and 3D consumer devices.
Worldwide five-year forecasts for 3D channels, 3D TV set shipments, ASPs, revenues by region, and 3D Blu-ray player shipments through 2014.
Analysis of 3D standards and formats, and 3D content availability.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
