MAM
Cornitos unveils Crusties featuring Corny the Chimp
Mumbai: Step into a world of snacking sophistication with Cornitos – the beloved ‘Made in India’ snack brand that has just unveiled a captivating packing to its timeless favorite Crusties. This pack comes wrapped in an innovative packaging featuring mascot – Corny the Chimp, that redefines the snacking experience. Beyond the familiar taste, this packaging is a visual masterpiece, seamlessly marrying glamour.
Cornitos’ unwavering dedication to innovation and functionality is vividly displayed in this visually striking packaging overhaul. The redesigned packs, reminiscent of the vibrant and enthusiastic character of Corny, are a bold symbol of the brand’s commitment to delivering a visually appealing and top-quality snacking experience. This tasteful upgrade provides an attractive solution for snack enthusiasts, aligning perfectly with Cornitos’ dynamic and exciting approach to snacking.
Cornitos head of marketing Manoj Singh said, “In our pursuit of excellence, we’re thrilled to unveil the all-new packaging for Cornitos Crusties priced at an enticing Rs 10 per pack. We’ve combined innovation, functionality, and glamour, ensuring that each pack is a visual delight for our consumers. As we embrace this new chapter, Corny the Chimp takes center stage, charming snack enthusiasts and adding a playful touch to our packaging that’s hard to resist. To meet and exceed our consumers’ expectations, we have increased the product quantity along with enhanced flavour. “
Now available at your nearest store, Cornitos Crusties in their fresh avatar invite you to indulge in a snack that goes beyond the ordinary. With each bite, savor the delight of responsible snacking and relish the joy of unwrapping a pack that’s visually enchanting. Cheers to a new era of snacking – where taste and creativity take center stage!
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
