Applications
Vdopia introduces Talk2Me ads on mobile platform
MUMBAI: iVdopia, which works in the area of interactive video advertising for mobile devices, has introduced Talk2Me ads.
For the first time, mobile advertisers can customize interactive actions in video ads that include customised social features, which allow for the sharing of ads with friends on Facebook or Twitter.
On the heels of becoming the first ad network and platform to introduce Pre-App and In-App video ads for the iPhone, iVdopia’s Talk2Me introduces a completely extensible way of customizing ad interaction according to the brand.
iVdopia co-founder Srikanth Kakani says, “Instead of giving users just one way to engage with the brand, this provides them with an unprecedented range of options – leading to much greater user engagement and response. Our knowledge and experience in brand advertising, both online and with mobile devices, now comes with a social networking option to connect advertisers with customers in the most engaging, immediate and personal ways possible.”
With Talk2Me, users can engage with their favorite brands on their iPhone as they take advantage of iVdopia’s Share Respond Interact (SRI) interface, which is completely customizable.
Advertisers also can customise user interaction by choosing the best possible options to fit their branding needs. iVdopia COO Chhavi Upadhyay says, “iVdopia has again revolutionised the way brand advertising is done on the iPhone and other mobile devices by giving more control to users and brands while enhancing brand engagement for the user.
“With our innovations, extensive analytics and domain knowledge, we are pioneering new media advertising. Talk2Me is just the latest addition to the company’s portfolio of rich and engaging iPhone ad tools, including Pre-App and In-App videos, banner ads and sponsorship ads. With these new formats at our disposal, we expect to build on our proprietary technology, which has delivered unprecedented engagement and value to both large brand advertisers and application developers.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
