Kaya Skin Clinic launches TVC on mobile first

MUMBAI: Kaya Skin Clinic has partnered with Starcom IP, the digital marketing arm of Starcom MediaVest Group, to launch its latest TVC first on mobile.
 
In a bid to preempt the airing of the TVC on television, Starcom IP facilitated the creative approach towards devising a contest, landing page and banners apart from doing the media planning and buying.
 
Kaya has signed up with 3 Wap networks- Ad MOB, Mauj and Hungama- so as to maximize the presence of these banners across sites which were to be viewed by the target audience. 
 
The banners are created to prompt the customers to participate in the contest for which the user needs to download and view the ad. The campaign is based on the communication, “Say Goodbye to facials and get expert skincare, every month”.