MAM
Coca-Cola to co-sponsor MIPTV’s Content 360 competition
MUMBAI: With a view to seek new ideas to engage with teen audiences that integrates brand into content, Coca-Cola is co-sponsoring a new category in MIPTV‘s Content 360 cross-media competition.
Launched in partnership with Ogilvy, Coca-Cola is looking for projects ranging from TV and web movie series to a mobile application, game and social network activity.
The winning idea will receive a contract of minimum 10,000 euros to develop the idea further with Ogilvy and Coca-Cola.
Said MIPTV‘s director of digital media Ted Baracos, “Ogilvy has been a loyal partner of Content 360 for four years now and has been particularly active in encouraging its clients to participate.
“Coca-Cola‘s interest in creating a new competition category in the Content 360 Challenge, highlights the growing importance of branded content and advertiser-funded programming at MIPTV, and its tremendous potential for driving creativity for today‘s multiplatform youth audiences.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
