MAM
Rediffusion-Y&R gets Kavita Kailas as planning head, Mumbai
MUMBAI: Rediffusion Y&R has roped in Kavita Kailas as planning head, Mumbai.
Says Rediffusion Y&R EVP Mumbai Nisha Singhania, “Kailas‘s appointment now completes the triad of servicing, creative and planning that we are creating for each of our clients. With her in depth understanding of woman consumers, she will be a huge asset to the Kaya team and her diverse portfolio will only enhance our insight into the Colgate-Palmolive account. We see her playing a crucial role in our new proprietary approach – brand conversations.”
Adds Kailas “I am happy to be part of the Rediffusion Y&R Group. With the diverse brands that Rediffusion Y&R has in its portfolio I look forward to some exciting and interesting times.”
Kavita started her career with Advertising Avenues in 1999. She has worked with brands like Mc Donald‘s, Axe, Clinic, Lifebuoy, P & G feminine and Hygiene care and HDFC Standard Life Insurance Private Ltd.
Kailas has also been instrumental in creating awareness on Aids in India and has single handedly managed the execution of the Balbir Pasha- Aids awareness campaign.
She brings with her over a decade of advertising and marketing expertise across diverse categories ranging from financial services to FMCG to social services.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
