MAM
Adclub Bangalore’s Big Bang Awards on 26 Feb
BANGALORE: The Advertising Club Bangalore’s annual ‘The Big Bang Awards‘ will be held on 26 February.
Adclub President and Saatchi and Saatchi Focus CEO Malavika R Harita says, “We have done some rationalization of categories for entries. The agencies will vie with each other for 180 awards in all three awards, bronze, silver and gold for each category, spread over 60 categories over nine groups.”
“This year we have strengthened the digital group by introducing more sub-categories to cover online campaigns, Digital campaigns for web and mobile, viral marketing and social media campaigns,” she adds.
Apart from the 180 awards in the fray, there are the top five awards for top art director, top copywriter, top agency, top advertiser and media agency of the year awards which are decided by a point tally system among the award winners.
The Adclub has called for entries for creative and media work done by the agencies from 1 January to 31 December 2009. The last date for receiving the entries is 5 February 2010.
For the third year in a row, The Times of India Group is the presenting sponsor of the awards.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
