MAM
Bhautik Mithani joins Rediffusion – Y&R as CFO
MUMBAI: Bhautik Mithani has rejoined Rediffusion – Y&R as chief financial officer. Mithani had earlier been with the group as the CFO of TME, the media arm of Rediffusion – Y&R.
Said Rediffusion – Y&R group CEO Mahesh Chauhan, “Bhautik was a key contributor to the start of our journey to reinvent and it‘s heartening to see him return, geared to further our successes, now as part of the leadership team.”
Adds Mithani, “Being a part of the company previously, I am already acquainted with the operation and practices of Rediffusion – Y&R. I am, therefore, eager to handle this larger portfolio and help the company meet its goals and targets and continue its current success.”
Mithani‘s last assignment was with Prana Studios where he was vice president, finance. Apart from introducing new systems and processes at Prana Studios, Mithani was also instrumental in the implementation of Forex Strategy to hedge against Forex fluctuations.
During his previous tenure with Rediffusion – Y&R, Mithani introduced uniform accounts coding systems in five centers across the country for consolidation of accounts and generation of consolidated MIS reports. Mithani has also worked with media planning group (Euro RSCG) and one of the leading internal Audit Firms – M/s Aneja Associates at Mumbai.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
