MAM
Allied Media appoints Amol Mohandas as GM
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept Limited, has roped in Amol Mohandas as general manager.
He will be report to VP Allied Media PM Balakrishna and will be responsible for all aspects of the Future Group media business.
Prior to joining Allied Media, Mohandas was proprietor at Weave Through Communications, an agency specializing in on-ground and digital activations.
Mohandas has extensive expertise in the arena of media planning and buying. During his ten years in the industry, Mohandas has also been associated with companies like MediaCom (Middle East), Starcom and Mindshare which entailed handling clients across industries such as automobiles, consumer durables, retail, banking and FMCG.
Said Mohandas, “Allied Media is a great place to work where an integrated approach to communication planning is always at the helm of all plans. I‘m looking forward to combining my expertise on holistic planning with a team that is already equipped with the thought in their minds.”
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
