MAM
Six Inches eyes growth in East Africa & Middle East
MUMBAI: Creative and integrated brand communication agency Six Inches Communication has been roped in by Kenya-based IT company Craft Silicon and Klear, a Middle Eastern company, for devising and implementing rebranding strategies for the respective companies.
This is the second time in past two years that Six Inches has been contracted for projects from offshore clients. Last year, Six Inches did a complete rebranding for an IT firm, Technology Associates, based in East Africa and Middle East.
For Craft Silicon, Six Inches will study, rebrand the company and recreate all communication materials for external and internal purposes.
Said Craft Silicon director marketing Rakshit Bolhar, “I was impressed with the brand transformation they carried out for another company here and decided to go ahead with them. The energy and holistic solution they bring on table is at par to international standards. I am sure we have made the right choice by choosing them.”
For Klear Water, Six Inches will repackage the brand and create a fresh new identity as well as create brand communication for the same along with an interactive microsite for the product.
Said Six Inches founder & managing director Pravin Shah, “2010 looks promising for us. The team is very excited to explore and execute projects targeting a different market altogether. A lot of responsibility is attached to this. However, keeping in mind the seamless execution of our last engagement, I am confident that this will be another case study in our portfolio. With these projects in hand, we are now planning to set up a liaison office in Kenya and Dubai for future businesses.”
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
