MAM
HDFC Standard Life launches new TVC
MUMBAI: In a bid to expand brand awareness, HDFC Standard Life has launched its new marketing campaign.
Said HDFC Standard Life EVP & head – marketing Sanjay Tripathy, “Though life insurance is ideally meant to secure one‘s family‘s future in the event of an unfortunate incident, it is still largely a one-time purchase and that too for the wrong reasons.
“According to an internal research, it was observed that only 65 per cent of the population has some sort form insurance with close to 81 per cent of them having a single policy only. The study further reveals that on an average, individuals in the family are often insured for as little as 3,50,000 of life cover, a sum that is grossly inadequate and clearly a pittance in today‘s day and age to sustain a family, should something unfortunate happen. This fact also definitely supports the claim that Indians pay one of the lowest insurance premiums in the whole world and subsequently have a very low coverage,” Tripathy added.
Conceptualized and scripted by Leo Burnett, the new TVC has been directed by Anand Iyer from Ramesh Deo Productions. The company plans to take its new campaign through different platforms and intensify the brand experience. Apart from television, this film will be supported by other mediums such as print, radio, OOH, Internet, mobile, and on-ground initiatives.
The campaign sees two friends talking to each other, laid over, one of them travelling out of town on work. The conversation tries to bring about the realization, that to really ensure complete financial security of one‘s family forever, one needs to plan today.
Said Leo Burnett national creative director KV Sridhar, “After extensive research, we stumbled upon the insight that people tend to worry more about their family when they‘re travelling and ensure that they provide for their family‘s needs for as long as they‘re away. And we wondered, what if we were to make people think of life in the same way as they would when they‘re travelling.”
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
