Applications
Wasp3D to showcase its latest edition at Broadcast Video Expo
MUMBAI: Real-time, interactive broadcast graphics solution Wasp3D will participate at Broadcast Video Expo, London, from 16-18 February, demonstrating its touch screen based non linear presentation tool, Waspi Mimosa.
On display will be various modules of Wasp3D on-air graphics solution that comes with new inbuilt design effects, enhanced user-friendly interface and host of new interactive tools. Wasp3D offers UBT, a feature that the company says reduces the hassles of programming and makes a graphic artists‘ task much simpler and faster.
Waspi Mimosa is designed for TV stations looking for a more user interactive, analysis driven content presentation. Inbuilt telestration tools (for drawing ellipses, highlighter & arrows on the screen) and numerous touch-gestures (such as pan, zoom, stretch) helps in making the presentation visually impressive. The solution allows the anchor to call for info-graphics at the mere touch of screen without having to wait for queuing of graphics from production room. Besides its ability to integrate live video feeds, it also provides the user an option to pull the desired data feeds from the rundown for real-time updates and presentation.
Wasp3D UK senior account manager Lee Otterway says, “More TV stations are now looking for innovative technologies for content packaging to differentiate themselves from the competition.” “WASPi Mimosa is one of the most innovative yet easy-to-use, touch-gesture based broadcast presentation tool that gives the anchors total control over the graphics and therefore, results in an engaging presentation, better analysis and thus increased viewership.”
Wasp3D‘s clients in Europe include Antena 1, Antena 3, Belgacom, CNBCe, Star Khaber, GSP TV, RTV, TRT, Turk TV and TV Vest.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
