MAM
141Sercon to manage the 8th Chennai Marathon
MUMBAI: 141Sercon, a below-the-line marketing agency, has won the mandate to organize the eighth edition of the Chennai Marathon. The event will be held on 21 February 21. The marketing spends for the same are estimated at about Rs 30 million.
Organised by Sports Authority of Tamil Nadu, this consumer activation event plans to bring together about 25,000-30,000 participants including consumers, corporates, schools, colleges, government departments and celebrities.
Says 141Sercon VP – sales & marketing CR Prasanna, “Chennai marathon not only represents the spirit of the city but also gives exciting opportunities to a brand to connect with its target group.”
The marathon will be promoted through a 360 degree campaign covering print, electronic, digital and outdoor media. 141Sercon will be responsible for managing the complete marathon besides sponsorship generation.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
