Hindi
Eros in strategic alliance with EMI Music Publishing
MUMBAI: Eros Music Publishing, part of Eros International, and the world’s leading publisher of popular music, EMI Music Publishing, have entered into a strategic alliance to create new opportunities for songwriters of both the companies.
By way of a new and exclusive set of sub-publishing deals, EMI Music Publishing will represent Eros’ catalogue of Bollywood and South Asian composers on a worldwide basis while Eros will represent EMI Music Publishing’s extensive catalogue of 1.3 million songs in India.
The synergy between both the companies will allow both parties to maximise distribution opportunities for their songs and songwriters and extend their reach into new markets by tapping into each other’s distribution networks.
The companies first worked together last year in South America to secure a synch license for Beedi (written by Vishal Bhardwaj and Gulzar) as the title theme for Caminho Das Indias, a telenovela that attracted up to 60 per cent audience shares when it was aired in Brazil.
Avers Eros Music Publishing Executive Director Andrew Heffernan, “Apart from the terrific administration resources at EMI, an extremely important part of this relationship is the emphasis on working closely to develop new markets for our songwriters, new licensing opportunities for our songs and the creative exploitation of our copyrights. Local music currently dominates the Indian market but changes in consumption and new technologies mean that the opportunity for EMI’s catalogue in India is growing. With our local presence we hope to develop new monetisation models as well as expand the creative exploitation.”
Adds EMI Music Publishing Chief Operating Officer Leo Corbett, “EMI Music Publishing is honoured to be representing the Eros catalogue, which features some of the best Bollywood music around. This is an exciting time in the development and growth of South Asian music, and we are thrilled to be part of it through a global player in the Indian entertainment and media sector like Eros. As an integrated Indian film and media company the ongoing film release schedule ensures a strong flow of new songs, and we’re looking forward to introducing their catalogue to a much wider audience. Working with them will also allow us to create new opportunities for our own catalogue in the growing market for non-local music in India, and provide our writers with valuable new revenue opportunities.”
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
