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Commonwealth Boxing Championship gets ‘XXX’ as title sponsor
MUMBAI: The Indian Boxing Federation (IBF) has got XXX Energy Drink as the title sponsor for the fifth Commonwealth Boxing Championship 2010.
The fifth Commonwealth Boxing Championships will be held at Talkatora Stadium, New Delhi from 10-18 March 2010.
The championship will see 140 boxers and 130 bouts from 17 countries. All major Commonwealth boxing nations like England, Wales, Scotland, Ireland, South Africa, Pakistan, Sri Lanka, Malaysia, Bangladesh, Mauritius, Kenya, Samoa, Singapore, Canada (TBC) and India will be participating in this championship. Indian boxers such as Vijender Singh, Akhil Kumar, Dinesh Kumar, Nanao Singh and Suranjay Singh will be contending for India.
Percept was recently appointed as the marketing agent for Indian Boxing Federation for four years till 2014.
As marketing partner, Percept will be primarily responsible to promote Indian boxing talents. They will also promote the Indian Series of Boxing which would take off after the World Series of Boxing scheduled this year. Besides, it will also play an integral part in bringing bilateral, tri-nation and other international boxing events to India.
Percept joint MD Shailendra Singh said, “In India, sports still takes a back seat and does not get the needed recognition and applause. It’s good to see XXX Energy Drink take keen interest in supporting and partnering with Commonwealth Boxing Championship.
“As the marketing agent of IBF we will go all out to promote this sport in India and take it to another level by making it as popular as cricket or tennis,” Singh added.
The Common Wealth Boxing Championship is being supported by the Ministry of Youth Affairs and Sports, the Organising Committee of Commonwealth Games and Sports Authority of India (SAI).
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
