MAM
Colors spices up IPL with 4 new properties
MUMBAI: Keeping in line with its partnership agreement with the Indian Premier League (IPL), Colors has created a new cricket entertainment campaign to craft the IPL brand into a “spicier” variety.
Christened IPL Tadka Maar Ke, the campaign, beginning tomorrow, will initiate the launch of four new properties – IPL Rockstars (a music talent hunt show), IPL Fear Factor Edition, IPL Awards and IPL Parties.
Avers Colors marketing head Rameet Arora, “IPL Tadka Maar Ke is the perfect marriage between two very strong entertainment brands – IPL and Colors. We have created this unique campaign IPL Tadka Maar Ke to signify the Colors‘ contribution in making brand IPL even spicier.”
The channel has also constituted a logo for the campaign, which reflects the “energy of IPL and cricket and the ‘tadka‘ or the unique touch that Colors brings.”
The Logo communicates everything – the vibrancy, the richness, the dynamics and its mass appeal through bright orange tongues and yellow flaming tongues lapping up all the excitement.
Amongst the properties, IPL Rockstars will be the first of its kind music talent hunt show where the contestants will be performing inside the stadium during the IPL matches. Meanwhile, the channel is in process of finalising the IPL players for the IPL Fear Factor Edition.
Among the other properties, IPL Awards will ad a glitzy and glamorous Bollywood tadka to the event while IPL Parties will be full of fun and fashion.
The channel has decided to promote the IPL Tadka Maar Ke brand heavily across its network channels and other media platforms.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
